Investing resources in quality as a primary focus rather than as a secondary expenditure is crucial for the long-term success and sustainability of an organization. Quality should be viewed as a strategic investment that yields high growth rates versus a departmental cost that is burdensome to the business. Prioritizing quality in the organization builds a strong framework and foundation for customer satisfaction, consistency, trust, and customer loyalty. Proactively prioritizing and investing in quality reduces the likelihood of waste, product defects, customer complaints, and overall error. Committing to a quality framework fosters a culture of continuous improvement within the business, drives innovation in the company workforce and improves overall operational efficiency, which generates value for the company. As customer expectations grow and advance, businesses that invest in a quality framework and foundation vs businesses that are focused on merely outdoing their competitors are in a better position to achieve higher growth rates, a competitive edge, and establish a premium brand. In fact, companies that strive for quality and their business goals are likely to achieve both quality and their business goals. However, companies that have business goals positioned first and quality as secondary or optional are likely to achieve neither the business goal nor quality. ⁽²⁾

Quality management systems, such as ISO 9001, establish clear communication structures that delineate responsibilities and assign quality tasks across all departments. This quality foundation laid in a company fosters higher employee morale, improved performance, and operational increased efficiency.